The Sky's The Limit

We all have the desire to grow and to attain new heights…

We help put a plan together for your GROWTH

A Closer Look

The Journey begins here

Moving from education into the world of work can be a big step.

How do you achieve your AMBITION?

We help you map out the journey.

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More than a job

In todays competitive world, gaining the skills and knowledge you need is paramount to meeting you true POTENTIAL

Get in touch


Combining our experience in the world of global events and academia we have bought together the best of both worlds to provide the UK’s first dedicated events and live communications training agency.

Initially established to deliver the training and management of the Event Management, Event Assistant Apprenticeship, we aim to provide you and your employees with structured training plans to continue to develop the skills, knowledge and behaviours required to enable everyone to maximise their Growth, their Ambitions and their Potential.


We specialise in the world of events and live communications and we work with employers large and small, across the UK.


Many people dream of their ideal role but are unsure of how to REALISE this ambition. We are here to help.


Every person has real potential inside them, it just needs releasing so they can REALISE that potential.

Latest news

Incentive to employers

I am not sure whether you saw this recently but MPI has launched a grant scheme from their charitable foundation to incentivise smaller agencies to take on an events apprentice. Maybe worth taking a look to see if you qualify?...

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The meaning of passion

Here I am, sitting in a hospice, holding hands with a very sick old lady. This sort of experience makes you contemplate what is really important to us in our ever busy lives. Is it how far up the ladder we have risen, how big a house we have bought or how many cars...

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Is this the right question?

Im interested in health care sector... this is an example of one of the messages we get through our contact page on the website. My reply was simple. If you have a serious question and desire to know more about some aspects of what we say or offer from our website,...

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A lesson from afar

A message from Richard..... As I’m writing this there’s a chill wind blowing over the Black Mountains of the Languedoc, the sun is bright, and I’m ignoring the urge for another glass of vin rouge. And if you think I’ve been ignoring you, well, I have; I’m hiding in...

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David Preston

David Preston


A specialist in Event Marketing David has worked with Greenwich University delivering programmes to both undergrad and postgrad students in marketing.

Richard John

Richard John


Richard is a business trainer, consultant, writer, and presenter. His approach to learning is to take this wealth of experience and to transfer it into effective training delivery which makes a difference.

Laura Capell-Abra

Laura Capell-Abra

Career Coach

A career coach, business consultant, author and lecturer working in the creative industry Laura wrote the For Dummies guide to Event Management

Richard Tierney

Richard Tierney

Content Coach

Richard Tierney has worked in Event Production for over 30 years; producing conferences for more than 60 of the FTSE 100 companies as well as stints in television, theatre and concert production.

Melda Ekmen

Melda Ekmen

Executive Coach

Melda Ekmen is a Certified Professional Co-Active Coach, a Psychologist, a NLP Master Practitioner and holds an MA degree in Organisation Studies from Warwick Business School.

Samme Allen

Samme Allen

Business Development Queen and Sales Coach

Samme combines her commercial development skills and a passion for the industry to create a successful record of accomplishment in business growth.

Richard Goodwin

Richard Goodwin

Non Executive Director

Richard is strongly commercially focused CEO and Warwick MBA, who is building a fast growing and entrepreneurial learning focused business, JGA Group

Caroline Hill

Caroline Hill

Coach and Trainer

With over 25 years industry experience, from hotel sales to corporate event planning, Caroline’s career has involved working in most disciplines of the meetings & events world.

Our Partners


Delivering high quality office-based apprenticeships, career support, vocational training and innovative services.

Funding skills training for further education (FE) in England. Supporting  over 1,000 colleges, private training organisations, and employers with £3.2 billion of funding each year.

Apprenticeships, 14 to 19 education and training for work

Getting careers going with apprenticeships, work experience or traineeship.

Get in touch

If you want to find out more about our services and aprenticeships, please get in touch.

Let's talk


What they say about us...

" David brought his considerable expertise and knowledge of events and technology into the classroom which added value to students studying eCRM "


Dr Ewa Krolikowska

Senior Lecturer, Department of Marketing, Events and Tourism - University of Greenwich

" David worked on a variety of businesses here in the UK and in France, developing marketing strategies to enable growth. David also presented digital marketing workshops to our community of SMEs which were always very well received. "


Professor Christopher Birch

Director of Enterprise & Innovation , University of Greenwich

" Many thanks again for a thoroughly enjoyable session at IATEFL - the feedback I heard was universally glowing! Hope to see you again soon - I've been singing your praises back here in Cambridge. "


Andrew Nye

University of Cambridge ESOL Examination

" Thank you very much for the fantastic training course last week, I have actually retained information so your training style obviously worked for me! "



Cat Murray

Diversified Business Media